What the heck doesGrowth Honchoeven mean?

Every practice has a leader—an orthodontist or dentist with a vision for growth. Maybe you dream of expanding, seeing more patients, or finally getting marketing that actually works. But here’s the problem… you shouldn’t be the one figuring all that out. You already wear too many hats—clinician, business owner, team leader, maybe even office handyman when something breaks. Adding “marketing strategist” to that list? That’s like asking your front desk to place brackets—it’s just not their job.
 
That’s where we come in. Think of us as the “Growth Honcho” your practice needs. Just like a big corporate dental group has a Chief Marketing Officer steering their growth, we provide that same level of expertise—but for private practices like yours.The best part? You get the strategy, leadership, and execution without the ridiculous six-figure salary. We map out your growth plan, lead the charge, and handle the marketing, so you can focus on what you do best—creating confident, healthy smiles.

Meet Austin

Founder and CEO

Austin Damon isn’t just another marketing guy—he’s the guy who helps orthodontists scale predictably, without the headaches. Over the past 8 years, he’s built three marketing and consulting companies, worked with 55+ dental and orthodontic practices, and helped generate over $50 million in revenue for his clients. But Growth Honcho? This one’s personal. Coming from a family of orthodontists (yes, including the creator of the Damon System!), Austin saw firsthand that while most practices have systems for patient care, efficiency, and finance, very few have a system for growth. That’s why he built Growth Honcho—to give private orthodontic and dental practices the same level of strategic marketing leadership as the big DSOs—without the bloated budget. In short? Austin is the guy who helps ambitious practice owners get out of the marketing maze, grow faster, and serve more patients—without burning out.

Some Practices We've Worked With

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