Fractional CMO & Digital Marketing Services

Dental & Ortho Playbook of 72+ Proven Marketing Strategies

The Smile Scale Playbook is our proprietary library of 72+ proven marketing strategies built specifically for orthodontic and dental practices. It removes the guesswork by giving you a clear path to grow—one focused, data-driven play at a time. Each play is designed to move the needle on new patients, starts, and long-term practice growth.

Monthly Growth Strategy Meetings

Most orthodontic practices don’t have a system for predictable growth—that’s where we come in. Every month, we meet with you to review performance, set clear growth objectives, and implement proven orthodontic marketing strategies from our 72+ strategy playbook. No guesswork. No random acts of marketing. Just a clear plan to scale your practice—month after month.

Customized Growth Scorecard

Stop guessing and start growing with real data. Our Customized Growth Scorecard tracks your practice’s most critical numbers—so you always know:

Marketing Promo Calendar

Stop scrambling for last-minute marketing ideas. Our Marketing Promo Calendar lays out a clear, strategic plan for patient promotions, seasonal campaigns, and high-converting offers—all tailored to keep your schedule full and new patients coming in year-round.

Website Design, Optimization & Management

Your website isn’t just a digital brochure—it’s your 24/7 growth engine. We design and manage high-converting orthodontic and dental websites that don’t just look great, but turn visitors into booked consultations.

Search Engine Optimization (SEO)

Ranking on Google isn’t optional—it’s how patients find you first. Our AI-driven SEO strategy ensures your orthodontic or dental practice shows up at the top when patients are searching for the services you offer.

Google Ads Management (PPC)

Get more high-quality patient leads without wasting ad spend. Our Google Ads strategy is designed specifically for orthodontists and dentists, ensuring your practice shows up first when potential patients are searching for treatment.

Social Media Ads Management (Facebook & Instagram)

Reach more potential patients where they spend their time—on Facebook & Instagram. We create and manage high-converting social media ad campaigns that generate leads, increase brand awareness, and drive more consultations for your practice.

Print & Flyer Design

Old-school marketing still works—when done right. We create high-impact print materials that grab attention and turn prospects into patients. Whether it’s referral flyers, in-office promotions, or direct mail campaigns, we make sure your print marketing actually drives results.

Email & Text Blasts

If you hate money, don’t email! Stay top of mind and keep your schedule full with high-converting email and text campaigns. Whether it’s appointment reminders, special promotions, or reactivating past patients, we craft messages that get opened, clicked, and acted on.

SmileCRM – The Sales Tool Built for Dentists & Orthodontists

Your practice has software for managing patients, but what about potential patients? SmileCRM ensures leads get nurtured, followed up with, scheduled, and closed—so fewer slip through the cracks. Key features include:

Track & manage leads to increase new patient conversions
Missed call text-back so no lead goes unanswered
All patient communication in one place (email, text, & more)
Automated email & text follow-ups to boost appointments
Social media scheduler & self-assessment quiz for easy engagement

Generative Engine Optimization (GEO)

AI is changing how patients search. Instead of typing keywords, they’re asking tools like ChatGPT for answers. Our GEO strategy helps your dental or orthodontic practice rank in AI search and LLMs (large language models), so when patients ask, you’re the answer. We optimize your content, structure, and authority to make sure your practice shows up in the next generation of search.

Some Practices We've Worked With